aap3 have been working with renowned football clubs to deliver the matchday programme ‘turn-page’ experience via an online viewer, compatible with both PC and mobile devices. The online matchday programme makes it possible to target new markets and open up new revenue streams, whilst raising the club’s online profile as a high-technology organisation.
Benefits
New Market Segments
In the past the matchday programme was only available to fans who attend games, or at some clubs, those who subscribe to programmes on mail order. Now, fans can access each programme no matter where they are in the world or whether they will be attending the game. Online matchday programmes open up new markets previously not attainable, such as fans too far away to travel to games regularly, or the ex-pat communities in foreign countries.
Last minute, up-to-date information
In addition, the printed matchday programmes often go to press prior to pre-match training and as a result don’t include details of injuries and squad updates. The online programme can be delivered in much shorter timescales and the artwork can be received as late as a Friday afternoon before Saturday’s game. This way clubs can include the latest up-to-date information, which adds considerable value to the programme over its printed version. In addition, clubs can add ‘live’ news to the viewer using a ticker feed which is displayed on all online programmes.
Matchday Build-up
The online programme allows the matchday build-up to start early. A ‘first edition’ of the programme can be made available online from Friday evening (for Saturday games) allowing fans to read about the match from the comfort of their home or maybe even in the pub with fellow fans.
Advertising revenue streams
Advertising is a major revenue stream for most clubs. The programme offers another advertising opportunity for both the club itself and advertising partners. For example, the club can advertise offers available in the shop, upgrades to hospitality or priority seating or cross-sell tickets to upcoming matches and events. The online programme offers additional advertising space which can be up-sold to existing advertisers or can be offered to new ‘online’ advertisers through the ability to provide linking opportunities.
Rich media
The printed programme has always been limited to static images and text. The online matchday programmes offer the ability to embed video and animation. Bring your matchday programme to life by including rich content, and increase your website hit rate by referring readers to your site for more information.
Environmental Benefits
By reducing printing the club can add the programme to their CSR activities. Vast numbers of programmes may be printed with a percentage that will inevitably end up as wastage. The online programme provides an alternative with a minimal effect on the environment.
How we deliver
Standalone or integrated
The programme can be offered as a standalone portal, or can be integrated into your existing shop. Our team can work with the club to identify the best way to run your online programme to match your technology strategy.
PC, Mac, Device…
The matchday programme is a new-media offering and as such should be available to all via all browsers and across all devices. The matchday programme will work across all mobile devices such as iPads, iPhones, Android phones, Backberrys and others. The programme viewer will recognise the device being used to access it, and deliver the programme in the most accessible format for that device.
Subscriptions
How you sell your programme is up to you. We can support multiple subscription or one-off payment options. Let us fit in with you.
Pricing
Our pricing is very much dependant on the solution that you require, but starts from £400 per issue* for unlimited subscriptions. We price based on a minimum of issues per season, as we understand that you cannot pinpoint the exact amount that you require at the start of a season.
How to find out more
If you would like more information, to view a demo of our solutions, or to meet with a member of our team to discuss a customised solution for your club, please feel free to get in touch with the Creative team on 08452 300 189 or email creative@aap3.com.
* pricing dependant on technology choices and solution setup.
